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Resume

Experience

Aug 2020 - Present

Marketing & Design Lead 

(Contract)

Startup San Diego

San Diego, CA

  • Social Media Management - Managed and grew social media channels to over 120k digital reach and over 1M+ yearly impressions

  • Email Marketing -  Produced monthly newsletters to SSD’s mailing list of 15K and maintained a 35%+ open rate, 

  • Content Creation - Wrote SEO-driven articles, press releases, impact reports, graphics, photography, and videos.

  • Partnerships - Maintained relationships with over +50 Community Partners and +30 Sponsors.

  • Website Management - Handle all WordPress and Webflow editing and design

  • Event Coordination - Supported a team of five to organize and produce events such as 1st Mondays, Convergence, and  San Diego Startup Week, which annually attract over 2,500+ attendees.

  • Community Management - Moderated the Startup San Diego Slack community of +3.8K users and handled customer service during events and through emails and social media channels.

Feb 2023 - Present

Content Strategist

(Contract)

Aleph One

Remote, United States

  • Content Creation - Produced over 200+ SEO-driven AI-generated content that increased site clicks by 98% and impressions by 36% within a 6-month time period. Resulting in higher lead form fills and contacts. Worked directly with clients and in-house team to produce articles and create SOPs. 

  • Editor - Humanized AI-generated content, edited with Claude, Lex, ChatGBT, and Grammarly. Created link-building and SEO strategy, and Hero images from Midjourney and Canva. 

  • WordPress Management - Maintained website and created monthly Google Analytics reports

  • Graphic design - Created social media and SEO graphics for LinkedIn and the website to increase traffic and engagement.

Dec 2021 - 2022

Marketing Coordinator (Full-time)

Mission Driven Finance

San Diego, CA

  • Social Media Management - Handled all social accounts with over 10K followers and grew engagement by 20% YoY

  • Portfolio Relations - Created portfolio profiles and led meetings with portfolio companies to create unique content

  • WordPress and UX design - Designed and edited website, created copy, and optimized landing pages 

  • Email Marketing - Created monthly community newsletters with 3K subscribers and maintained a 25% open rate

  • Content creation - Blog and press release creation, communication kits, social media copy, social graphics, and monthly marketing reports

  • Graphic Design - Created all digital assets for social media, website, reports, videos, branding, and presentations.

Sep 2019 - Present

Freelance Digital Marketing Manager & Content Writer

Remote

  • Managed Digital Marketing strategies for clients in tech and venture capital. Notable Clients: Interlock Capital, Fresh Brewed Tech, and Bluewave Insurance

  • Content creation - Create SEO-driven articles around tech and software. 

  • Graphic design - Created pitch Decks, RFPs, reports, social media posts, website assets, emails, and videos.

  • Led a team of 3-4 writers and graphic designers to create optimized content and branded designs.

Education

2014 - 2019

San Diego State University

B.A. International Business with a focus in Latinamerica

Studied at SDSU's International Business program which was ranked 13th in the nation. I got to study abroad in Costa Rica, Nicaragua, and Ecuador.

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Took upper-division business classes exclusively in Spanish. 

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Clubs: International Business Society (Chief Marketing Officer, Events Director)

© 2024 by Ella Napata.

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